VIP Marketing/ad spend: 2014/2015 £2million++?

After spending considerable sums on marketing and PR, VIP e cigarettes went into administration in 2017 after unpaid tax, Victory Electronic Cigarette Corporation, an American company subsequently bough VIP e cigarettes for a reported £30m. In 2013 Victory also bought Vapestick.

VIP Electronic Cigarette Review



Here we look at the VIP electronic cigarette review. The basic VIP e cig starter kit is aimed at the low end budget containing a battery, a usb charger and two cartridge refills. One battery simply is not sufficient and the VIP electronic cigarette kit required to include 2 batteries puts price up to around £45+.  A considerably more costly vape!

At this price there are a number of quality e cigs and e-vaping products that all of the VIP reviews from the review sites we analysed felt were better value. Even if you can find a good VIP discount code or knock down sale price. VIP embarked on a big PR “VIP Giveaway” e-cigarette campaign in December 2015! (See our succinct reviews of popular e cigarettes here)

V2 Pro Series 3 Vaporizer

In 2015 VIP Electronic Cigarettes appear to have seen the error of their ways. They increased the content of their basic e cig starter kit. VIP had earlier introduced a couple of simple, generic ego style e-cigarettes. The starter kit now contains 10 refill carts and a metal case and is priced at around £36.00.

They have changed the content of their starter kit a number of times recently I assume to attract customers. This vape kit is now in-line with what the industry was doing 2 years ago!  The vaping world has moved on. It also appears VIP are still using the identical or similar VIP e cig components which have generally attracted poor commentary from the other VIP reviews we have read. Better value for money than the old but still not the best quality e cig on the market. Perhaps less on marketing/PR spend and more on quality & innovation would give consumers a better e cigarette product?


New to eCigs? – See our eCigarette Selector to help choose your ideal eCig simply and easily.

See the VIP e cig reviewed head-to-head with other popular electronic cigarette brands

VIP Photon Super Tank | Photon Pro VV Kits.

VIP Photon review

The VIP Photon comes in 2 forms. The VIP Super tank and the VIP Pro VV tank. The difference between them is the basic tank model is 1100 mAh. This was part of the VIP e cig give-away.  The Pro VV was a variable voltVIP Photon kit reviewedage devie, with 1300 mAH battery capacity. I’m afraid both of the VIP Shisha pens /tank systems are almost identical to many other e pens out there – not a lot to differentiate them.

Another very important point is that their smaller device comes in at around £45.00. The battery (without the refill tank) weighs in at a hefty 40g +. The tank system is not an enclosed system (see Vype ePen) so you will get eliquid leaks and the odd drop of VIP e-liquid in your mouth. The refillable VIP e-juice tanks come at a price of up to £12.00 each (!) and have to be taken apart to renew used coils. All very messy.  As stated in other parts of this review site there are better solutions to vaping which include much smaller compact devices that do a cleaner job by using recent technology, see the best mini-tank e cigarettes, V2 Pro Vaporizer etc etc.

Does the VIP e Cig Range offer the best Vape Pens?

Look on-line to see what the rest of the e-cig review sites are saying about the VIP Photon e cig. Many reviews show there is a lot of selling/PR going on, but not much in the way of good VIP electronic cigarette reviews.

Many of the e-cig review sites we looked at had simply not bothered to review the VIP e cigarette. Or, if they did, they certainly were not in their top picks. Overall the VIP e cig offerings are similar to the multitude of other vape pens and do not appear to offer anything out of the ordinary. Rating 50%

Comments from E Cig review sites:

  • VIP E-cig performed pretty well..does not compete with our favourite
  • Cheap option, flavour wasn’t quite there and neither was the battery life
  • Better choices available elsewhere for beginners

See our Quick Guide to the best e cigarettes

There is a new breed of vape Pen – unlike the generic ego types – that you need to consider! If you want an e-pen of similar size to the VIP vape Pens go with the Pro Series 3 – it is sleeker, smaller and can do a lot more. No messing with VIP’s £10+ clearomizer and replacing coil systems. No leaks.

vaporizer ukv2 vaporizer uk reviewNow in the UK

Buy the v2 Pro Vape Pen

The Pro Series 3 is the Gizmodo Vaporizer of choice for under £100

V2 Pro Vaporizer Review: A Marvelous Magnetic Vape Pen

…unlike the leagues of other nondescript vape pens on the market today, the V2 Pro takes a unique approach to managing its electrical connections: Magnets. The build quality and performance of the V2 Pro Series 3, especially at a $60 price point, is unmatched. From the billowing banks of vapor it produces to the seemingly inexhaustible battery… for $60, that’s practically stealing!

It’s a small detail, but it makes all the difference in the world. Gizmodo Review

Your next step: See the V2 Cigs review.

The most popular e cig from all the review sites polled is V2. Their innovation, ease of use, vapour production and e liquid quality sets V2 Cigs apart from the crowd.

New to eCigs? – See our eCigarette Selector to help choose your ideal eCig simply and easily.


steve mills

steve mills