Blu e-cigarettes is one of many e-cig brands to offer their own branded e-liquid with their blu PRO kits, myblu vape pen vape products and also as individual blu e-liquid products.
Blu offers its 13 different e-liquids in 10ml bottles and 2 different nicotine strengths, 8 mg/ml and 16 mg/ml (1.6% – and a zero nicotine option). The UK limit on nicotine strength in e liquids is 20 mg/ml so Blu e liquids may not be strong enough for some smokers. Each e-liquid comes in a classic e-juice flavour and is made up of “Propylene Glycol, Vegetable Glycerin, flavouring additives and distilled water”.
For a full guide on the all the e liquids we have reviewed including the best VG e juice see our best vape juice reviews.
Choice of blu e juice flavours
Compared to competitor brands, the selection of blu e-liquids isn’t huge. With 13 flavours, including tobacco, menthol, strawberry mint, cherry Caramel and blueberry, blu just about covers the basics.
0% Nicotine Flavours
The 0% nicotine Liquid flavours are blu Menthol Liquid, blu Tobacco Liquid, Cherry Liquid, blu Strawberry Mint Liquid, blu® Blueberry Liquid, Polar Mint Liquid, blu Mint Chocolate Liquid, blu Caramel Cafe Liquid, blu Peach Passion Liquid.
0.8% Nicotine Concentration
Liquid flavours offered in 0.8% nicotine concentration include: Menthol Liquid, Tobacco Liquid, Cherry Liquid, Strawberry Mint Liquid, Polar Mint Liquid, Berry Swirl Liquid, blu Tropic Tonic Liquid, blu Vanilla Crème Liquid, blu Green Apple Liquid, blu Mint Chocolate Liquid, Caramel Cafe Liquid, blu Peach Passion Liquid,
1.6% Nicotine Concentration
Liquid flavours offered in 1.6% nicotine concentration include: blu Menthol Liquid, blu Tobacco Liquid, blu Blueberry Liquid, blu Polar Mint Liquid, Caramel Cafe Liquid.
More on matching e liquid to cigarette flavours. >>
Reading other users reviews from both the blu e-cig website and other review sites, the flavours of the blu e-liquids don’t really live up to the hype. Some users have complained about the change in the menthol flavours, saying that the old version packed a bigger punch, whereas the newer recipe seems to fall flat.
Blu e-liquid ingredients
Blu state that their e-liquid is made in the USA with domestic and imported ingredients. However, like most companies, blu does not disclose all of the ingredients included in their e-juice, limiting customer information to the ingredients listed above. They do state that they use artificial flavouring, however they do not disclose the full breakdown of ingredients contained in their “additives“.
Overall blu e-Liquid quality
Judging by the the average reviews around the web, users of blu e-juices are not too impressed. With the average star ratings on the actual blu e-cigarette website only coming up to around 1.3/5 for all 5 flavours.
Some users have complained about the constant discontinuing of their favourite flavours, or the ‘improvements’ of classic flavours that leave a dry taste in their mouth.
Blu e-liquids are priced at £5.99 per 10ml bottle, which is at the higher end of the price spectrum for e-liquid.
blu E-Liquid User Reviews
38 User Reviews average rating 1.3/5
1. fagashlil, Aldershot, United Kingdom
Age: 65 or over
Gender: Female
What type of vaper? Medium vaper
5 out of 5 stars
Like Real Ciggy
great substitute for ciggy, almost like real thing, bought this few months ago and recently purchased 2nd , so always have one charged.
2. Pete
Age: 45 to 54
Gender: Male
What type of vaper? Heavy vaper
4 out of 5 stars
Great service
Just a shame that the tobacco flavour doesn`t seem as good as the “classic” version which is no longer available
3. cjh10, Stebbing, United Kingdom
Age: 65 or over
Gender: Male
What type of vaper? Heavy vaper
2 out of 5 stars
Please bring back Classic Tobacco
I had used Classic for over 3 years and never found anything better. The new blu PRO is a disappointment. It tastes dryer than Classic and also lacks the clean taste that it had. I will have to research other brands now, something I didn’t really need to do before.
4. t123
Surrey, United Kingdom
Age 45 to 54
Gender Male
What type of vaper? Heavy vaper
1 out of 5 stars. · 3 days ago
new tobacco flavour awful
previous classic tobacco was great – new one awful !
5. Nikki18246
Wiltshire, United Kingdom
Age 25 to 34
Gender Female
What type of vaper? Heavy vaper
1 out of 5 stars. · 6 days ago
Disgusting
This ‘improved’ flavour is absolutely revolting. Complete waste of money. Been a loyal customer for 2.5 years but I will not be using Blu again.
6. MPS52
Cheltenham, United Kingdom
Age 45 to 54
Gender Male
What type of vaper? Heavy vaper
1 out of 5 stars. · 6 days ago
New flavour disaster…
Long time user of classic tobacco, but the new flavour is terrible. I’ll still use Blu clearomisers and batteries as best on market, but Socialites V Liquid is new flavour of choice after much testing!
7. Rich
Gender Male
1 out of 5 stars. · 13 days ago
Awful
I agree with the others, been using classic for years now and this new flavour is horrible, it tastes like a bonfire! Please change it back!
User reviews courtesy blu.com UK